After reaching 1,000 followers on Instagram, Answers Magazine launched a giveaway for two free tickets to the Ark Encounter. To enter, participants were asked to follow Answers Magazine on Instagram and comment who they would bring to the Ark. I was responsible for designing a series of engaging Instagram story graphics to promote the giveaway and build anticipation leading up to the winner announcement. The campaign was a success, increasing our follower count by over 200 and driving strong audience engagement.
