For my senior project, I created an advertisement for Coca-Cola’s “Making New with Old” campaign. The poster features playful illustrations designed to capture attention and encourage audiences to recycle and support environmental sustainability.
The concept highlights a surprising fact: recycling one ton of glass saves enough energy — 42 kWh — to power a single light bulb for four hours. The design combines educational messaging with Coca-Cola’s friendly, optimistic tone to inspire positive environmental action.
