I was approached by Latitude Telehealth Services to create an email news letter for their announcement of their drug and alcohol recovery center.
One of initial challenges was missing typefaces from the branding guidelines. To resolve this issue I updated Latitude's branding and created a consistent logo family.
For the email campaign, I used a clean white background with Latitude's signature blue accent color. Subtle gray bars were added to improve readability and separate content sections. The campaign prominently featured Latitude's new logo at the header and end to ensure easy identification. It was designed using MailChimp and achieved a sucessful high click-to-open rate of 36%.
Client: Latitude Telehealth Services
Role: Graphic Designer
Project Deliverables:
• Email Newsletter
• Design & Layout
