#GivingTuesday Digital Campaign | Mission Aviation Fellowship

One of the quarterly campaigns I developed for Mission Aviation Fellowship (MAF) was their annual #GivingTuesday campaign, a global generosity movement that encourages individuals to give back and support charitable causes. For this campaign, I created a cohesive visual identity centered around MAF’s signature red color palette and carried it across multiple digital touchpoints, including an email campaign and website pop-up advertisement. The designs were strategically crafted to capture attention, communicate the campaign message clearly, and create a strong visual connection between each piece.

The overall goal was to inspire supporters to engage with the campaign and take action by participating in #GivingTuesday, while maintaining a visual style that felt consistent with MAF’s established brand.