Integrated Digital Campaign #GivingTuesday | Mission Aviation Fellowship

One of the quarterly campaigns I worked on for Mission Aviation Fellowship (MAF) was their annual #GivingTuesday campaign, a global generosity movement that encourages individuals to give back and support charitable causes.

For this campaign, I developed a cohesive visual identity using MAF’s signature red color palette across an email campaign and website pop-up advertisement. The designs were strategically created to capture attention, communicate the campaign message clearly, and inspire supporters to participate in #GivingTuesday.