#GivingTuesday Digital Campaign | Mission Aviation Fellowship

One of the quarterly campaigns I worked on for Mission Aviation Fellowship (MAF) was their annual #GivingTuesday campaign. GivingTuesday is a global generosity movement that was created by a group of individuals to encourage people to give back and support charitable causes.

For this campaign, I utilized MAF’s signature red color palette to create a cohesive visual identity across two email campaigns and a pop-up advertisement featured on the MAF website. The designs were created to capture attention, communicate the campaign’s message clearly, and encourage supporters to participate in #GivingTuesday.